The Fourteenth Edition of Tata Literature Live! The Mumbai Litfest
Wednesday, October 25th to Sunday, October 29th 2023


Online : 25 - 26 Oct
On ground : 27 - 29 Oct

Adrian Terron

Corporate Leader, India

Adrian Terron is Head of Corporate Brand and Marketing Strategy, at the Tata Group.

He has authored several papers on consumer insight, shopper and retail dynamics and innovation.

Prior to Tata, he was working at Nielsen, South Asia, and Godrej Group, at both of which he occupied a number of key senior positions.

Adrian began his career in consumer research with ORG-MARG, which later became part of ACNielsen. Before this, he was a business journalist with CNBC TV-18. He has studied at HR College, Mumbai, IIM Ahmedabad, and Yale and Harvard in the US.



  • 28th October
  • 8:00 pm - 9:00 pm

The city as liberator and oppressor
Elena Medel, Tejaswini Apte-Rahm
Chair: Adrian Terron

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